Reaction from the field
The impact of Tom Selleck’s Ferrari 308 GTS in the pilot episode of Magnum P.I. is undeniable, as it became a cultural icon throughout the show’s 163-episode run from 1980 to 1988. The vehicle not only defined Selleck’s character, Thomas Magnum, but also left an indelible mark on pop culture, symbolizing the luxury and adventure that the series represented.
Initially supplied by Ferrari North America in a striking Fly Yellow, the car was repainted Rosso Corsa for the show, enhancing its visual appeal. This specific Ferrari 308 GTS is believed to be one of roughly 15 of its kind used during the production of Magnum P.I.. With a serial number of 28251, it is one of three carbureted 1979 models featured in the first season, showcasing the unique modifications made to accommodate Selleck’s 6-foot-4 frame.
The Ferrari 308 GTS is powered by a 2.9-liter V8 engine, producing 205 horsepower, and is paired with a five-speed manual transmission. This combination not only provided the performance expected from a sports car but also contributed to the show’s thrilling car chases and scenic drives through Hawaii. The car has since accumulated over 93,000 miles, a testament to its use both on and off the screen.
In March 2025, the car sold for an impressive $115,000, reflecting its status as a collector’s item. Prior to this sale, it failed to sell at a GAA Classic Cars auction despite bidding reaching $120,000, indicating the high demand and value placed on this iconic vehicle. For comparison, a regular 1979 Ferrari 308 GTS typically goes for an average of about $74,000, highlighting the premium associated with its connection to the beloved television series.
Donnie Wahlberg, who has reflected on his experiences in the industry, noted, “I see it every now and again on re-runs, and it still holds up after all of these years, you know, getting to work with Tom [Selleck] and Bridget [Moynahan] and the cast, and it was an amazing experience.” This sentiment underscores the lasting legacy of Magnum P.I. and its memorable characters, including the iconic Ferrari.
As the years pass, the allure of Tom Selleck’s Ferrari 308 GTS continues to captivate fans and collectors alike. Its role in Magnum P.I. has solidified its place in television history, making it more than just a car but a symbol of an era. Details remain unconfirmed regarding any future appearances or auctions of this specific model, leaving enthusiasts eager for further developments.
In summary, Tom Selleck’s Ferrari 308 GTS is not merely a vehicle; it is a significant part of television history that continues to resonate with audiences. Its impact on Magnum P.I. and the automotive world is profound, ensuring that it will be remembered for generations to come.
