On April 13, 2026, tensions escalated between social media personalities Alix Earle and Alex Cooper. This feud traces back to a TikTok video in which Cooper directly called out Earle for what she described as passive aggressive behavior. In her video, Cooper stated, “Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here.” This public confrontation marked a significant moment in their relationship.
Cooper further challenged Earle to address their alleged issues directly, saying, “What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online from you.” This statement highlighted the growing frustration Cooper felt regarding Earle’s actions on social media.
In response, Earle commented on Cooper’s video with a simple, “Okay on it!!!” indicating her willingness to engage in the conversation. However, the underlying tensions were evident, especially since Cooper mentioned that there was no non-disclosure agreement (NDA) preventing Earle from speaking out about their relationship.
Prior to this exchange, Earle had reposted a TikTok that criticized Cooper, suggesting that their relationship had been strained for some time. The roots of their conflict appear to be intertwined with their professional collaborations. Earle launched her podcast, “Hot Mess with Alix Earle,” on Cooper’s Unwell Network in 2023, but the partnership soured when Cooper’s media company parted ways with Earle’s podcast project in February 2025.
Following this split, Earle expressed feeling “pretty lost” during a May 2025 interview, indicating the impact of the fallout on her personal and professional life. The current state of their feud raises questions about the future of both personalities in the entertainment industry.
This sequence of events matters significantly for both Earle and Cooper, as their public personas are heavily influenced by their interactions and the narratives they create. As they navigate their feud, the implications for their careers and audience perceptions will be closely watched by fans and industry observers alike.
