In a surprising move, Five Guys CEO Jerry Murrell distributed a $1.5 million bonus to approximately 1,500 employees after a botched buy-one-get-one (BOGO) promotion. Each employee received about $1,000 as compensation for the fallout from the promotion, which was intended to celebrate the company’s 40th anniversary.

The BOGO deal, launched on February 17, 2026, quickly led to chaos as many locations ran out of food, resulting in significant customer dissatisfaction. Murrell expressed his concern, stating, “I didn’t want anybody shooting me in the back or anything after the first day, because we really screwed it up.”

Despite the initial excitement surrounding the anniversary promotion, the overwhelming response caught the company off guard. Murrell noted, “We had no idea that we were going to get that kind of response,” highlighting the unexpected demand that the promotion generated.

In the wake of the mishap, Five Guys issued apologies to customers on February 18 and again on March 9, 2026. The company acknowledged the disappointment caused by the food shortages during the promotion.

Murrell emphasized the hard work of the employees during the promotion, stating, “They worked so hard. They were so overwhelmed.” This bonus was a gesture of appreciation for their efforts amid the chaos.

Reflecting on the decision to allocate funds for the bonus, Murrell humorously remarked, “I spent it on [the bonus] instead. She still looks at me like I’m stupid,” indicating the personal stakes involved in managing the company’s reputation.

The BOGO deal was part of a broader strategy to celebrate Five Guys’ four decades in business, but the execution fell short of expectations. Observers are now looking to see how the company will adjust its promotional strategies in the future to avoid similar pitfalls.

Details remain unconfirmed regarding any long-term impacts on customer loyalty or sales following the incident, but the bonus distribution has certainly sparked conversations about employee recognition in the fast-food industry.

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Blaze Pizza is set to celebrate Pi Day on March 14, 2026, by offering a buy-one-get-one (BOGO) deal, where customers can purchase a 28 cm pizza and receive a second one for just $3.14 at participating locations. This promotion aligns with the annual celebration of Pi Day, which honors the mathematical constant π.

The BOGO deal is part of Blaze Pizza’s ongoing efforts to engage customers and promote their menu offerings. With approximately 300 restaurants across the United States, Blaze Pizza aims to attract both loyal patrons and new customers with this unique promotion.

Pi Day, celebrated every year on March 14, was first organized in 1988 by Larry Shaw at the Exploratorium, a science museum in San Francisco. The date was chosen because it corresponds to the first digits of pi (3.14). In 2009, Pi Day was officially recognized by the United States Congress, further solidifying its place in American culture.

In addition to the BOGO offer, Blaze Pizza also promotes its loyalty program, Blaze Pizza Rewards, which allows customers to earn points for their purchases. Members can redeem these points for various rewards, including drinks, desserts, and even free pizzas, enhancing the overall customer experience.

The BOGO deal not only provides a great opportunity for pizza lovers to enjoy a delicious meal but also encourages participation in the celebration of mathematics and its significance. As the promotion approaches, many customers are expected to take advantage of this limited-time offer.

Reactions to the announcement of the BOGO deal have been positive, with many customers expressing excitement over the opportunity to celebrate Pi Day with a tasty pizza. The promotion is likely to draw attention to Blaze Pizza’s menu and may lead to increased foot traffic in their restaurants.

As the date approaches, Blaze Pizza is expected to release further details about the promotion and participating locations. Customers are encouraged to check their local Blaze Pizza restaurants for more information on how to take part in the Pi Day festivities.

Details remain unconfirmed.

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